Through executive and founder interviews, Pursuit PR taps into the experiences of successful executives and uncovers their viewpoints on market trends and professional development. This article reflects a session with Cat Colella-Graham, who is responsible for the concept and first and only trademark of “Employee ExperienceTM”. Graham champions employee advocacy and employer strategic communication through her work as a founder of Cheers Partners (acquired in 2021 by Lippe Taylor), advisor, and most recently, Adjunct Professor at St. Francis College.